A WORLD FIRST · CHRISTMAS 2026
The Great Australian Bake Off immersive experience.
BuddingMagicChristmasBake Off
For the very first time anywhere in the world, Australia's most-loved baking show steps off the screen and onto the show floor at the 2026 Good Food & Wine Show Christmas Edition.
At the heart of the
Christmas Editions,
THE GREAT AUSTRALIAN BAKE OFF
precinct will serve as a
premium, multi-zone destination designed to immerse audiences of all ages in the creativity, craft
and joy of baking,
bringing the iconic television format to life for Australian consumers.
What to expect
BUILT FOR FOOD LOVERS
Bring your appetite.
Walk the festive marketplace, taste your way through hundreds of producers, watch budding bakers be put through their paces, and pick up the recipes that will make your Christmas table.
Hands-on classes, live demos, signature bakes and showstopper moments — all wrapped up with a glass of something delightful in hand.
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Showcase your Brand
This is your chance to showcase your brand in the first ever Good Food & Wine x Great Australian Bake Off Exhibition. An immersive experience where two icon brands come together to entertain audiences whilst they sip, taste and shop their way through a discovery of indulgence, quality craftsmanship and passionate producers.
official press release
BBC STUDIOS (word mark and logo) is a trade mark of the British Broadcasting Corporation and is used under licence. BBC logo © BBC 1996. BBC Studios logo © BBC 2018.
THE GREAT AUSTRALIAN BAKE OFF TM © Love Productions Limited.
Licensed by BBC Studios Productions Australia.