Sydney, Australia.29 May 2026
The Good Food & Wine Show has today announced a landmark, multi-year partnership with BBC Studios to launch a world-first immersive THE GREAT AUSTRALIAN BAKE OFF (GABO) experience, debuting at the 2026 Good Food & Wine Show Christmas Editions in Sydney and Melbourne.
The partnership marks a significant evolution for the Good Food & Wine Show, positioning Australia’s Best Consumer Show for 2025 at the forefront of large-scale, premium food experiences and introducing one of the world’s most beloved formats in a dynamic new way.
At the heart of the Christmas Editions, THE GREAT AUSTRALIAN BAKE OFF Precinct will serve as a premium, multi-zone destination designed to immerse audiences of all ages in the creativity, craft and joy of baking, bringing the iconic television format to life for Australian consumers.
The announcement builds on the continued growth and success of THE GREAT AUSTRALIAN BAKE OFF, which is set to return to BINGE and Foxtel for Season 9 in 2026 and recently won the 2026 AACTA Award for Best Reality Program and the SPA Award for Reality Series Production of the Year, reinforcing its position as a leading entertainment brand in Australia.
Samantha Potts, Show Manager, Good Food & Wine Show, said “We are thrilled to partner with BBC Studios to bring THE GREAT AUSTRALIAN BAKE OFF to life as the centrepiece of our Christmas Editions. This collaboration represents a major step forward for the Good Food & Wine Show, allowing us to deliver a truly immersive, world-first experience that elevates the event for consumers, sponsors and exhibitors.”
“By anchoring our Christmas Editions around such a powerful and much-loved brand, we are creating a compelling new platform for partners to connect with highly engaged audiences during the most important trading period of the year,” continued Potts.
THE GREAT AUSTRALIAN BAKE OFF Precinct will feature a range of interactive and experiential elements, including:
- GABO Live Stage – masterclasses and demonstrations from Bake Off talent and Good Food & Wine personalities
- Interactive Kids Zone – hands-on experiences tailored for families
- GABO Café – a curated offering of baked goods inspired by the show
- Baker Challenge Arena – participatory competitions capturing the spirit of Bake Off
- Bakers Village – a dedicated exhibition space for baking-focused brands and producers
- Retail & Licensing – official GABO merchandise and licensed products
Kylie Washington, EVP & Creative Director, Global Productions, BBC Studios ANZ, said “THE GREAT AUSTRALIAN BAKE OFF is one of our most loved shows, and this partnership marks an exciting new chapter in its evolution. This innovative concept is a world first for the brand – transforming Bake Off into a fully immersive, live experience that allows audiences to engage with it in an entirely new way. In partnering with the Good Food & Wine Show, we have found the ideal platform to deliver this at scale and create a premium destination for fans, brands and partners alike.”
With only limited stands available for brands to exhibit, THE GREAT AUSTRALIAN BAKE OFF Precinct is designed to capitalise on peak festive demand, enhancing both the visitor experience and commercial opportunities across the event.
Tickets for the Good Food & Wine Show Christmas Editions will go on sale in August, with further announcements to follow on featured GABO talent, programming and exclusive experiences.
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The Good Food & Wine Show Christmas Editions x Great Australian Bake Off
- Sydney, ICC Sydney (Darling Harbour): 20–22 November
- Melbourne, MCEC (South Wharf): 4–6 December
About Good Food & Wine
For more than two decades, the Good Food & Wine Show has brought Australia’s top culinary experts, winemakers and producers together with tens of thousands of food lovers. The country’s longest-running and most awarded consumer food event draws more than 90,000 visitors nationally each year across its Melbourne, Sydney, Perth and Brisbane events. In 2026, the Show expands its program with two major new experiences. Bakers Alley, conceived with the support of internationally acclaimed pâtissier and chocolatier Kirsten Tibballs, brings together Australia’s most exciting independent bakeries, each creating an exclusive baked masterpiece available only at the show. The new Cooking School offers intimate, ticketed, hands-on sessions for up to 40 guests cooking alongside celebrity chefs, including Kirsten Tibballs, Brendan Pang and George Georgievski. Returning favourites include the Good Food Kitchen with live chef demonstrations, the Wine Selectors Tasting Rooms, the Smooth FM Drinks Lab presented by RIEDEL, regional Wine Pavilions, and the VIP Lounge presented by Singapore Airlines – a premium all-day experience inspired by Singapore Airlines Business Class dining. Confirmed talent for 2026 includes Miguel Maestre, Kirsten Tibballs, Brendan Pang, Nat Thaipun, Vincent Yeow Lim, Jane de Graaff and George Georgievski. For more information visit goodfoodshow.com.au
About THE GREAT AUSTRALIAN BAKE OFF
THE GREAT AUSTRALIAN BAKE OFF is produced by BBC Studios Australia Productions, bringing expert storytelling and production excellence to one of the country’s most beloved series. First launched in the UK in 2010, THE GREAT BRITISH BAKE OFF quickly became a global hit. The Love Productions format is distributed by BBC Studios and has been produced locally in the US, Denmark, Sweden, Belgium, Poland, Ireland, Kenya, Norway, Finland, Germany, Italy, The Netherlands, Turkey, Ukraine, Algeria and France. Ahead of Season 9, fans can catch up on seasons 1-8 of THE GREAT AUSTRALIAN BAKE OFF on FOXTEL and BINGE.
About BBC Studios ANZ
BBC Studios, a global content company with British creativity at its heart, is a commercial subsidiary of the BBC Group. BBC Studios Australia Productions produces BBC formats for the local market and international streamers including Top Gear Australia, The Office Australia, Dancing with the Stars, The 1% Club, Mastermind and the multi-award-winning The Great Australian Bake Off (SPA award for Reality Series Production of the Year, AACTA Award for Best Reality Program). BBC Studios Australia Productions also produces original series including the Logie Award-winning Return to Paradise, Ray Martin: The Last Goodbye and Ghosts, and owns independent production label Werner Film Productions (The Newsreader, Goolagong). The BBC Studios business in Australia and New Zealand has 13 channels: BBC UKTV and BBC News on Foxtel; BBC UKTV, BBC Earth, BBC Drama, BBC News and BBC Brit on Fetch TV; six FAST channels on 9Now in Australia; as well as BBC UKTV, BBC Earth, BBC News, BBC First and CBeebies on Sky TV in New Zealand. BBC News is also available to livestream via bbc.com and the BBC app. It operates SVOD BritBox and distributes great British content from the BBC and other British producers to free-to-air, subscription channels and SVOD platforms and works with partners to bring BBC Studios consumer products, home entertainment and live events to the local market, including for the global Aussie hit, Bluey. The ANZ Ad Sales team offers domestic and international commercial opportunities across our broadcast and digital portfolio, including BBC.com.