The Good Food & Wine Show customer and your customer are the same. Our marketing strategy starts with knowing exactly who our customer is. We have built up a loyal consumer demographic who love to shop, cook and entertain. Our reputable and long-standing presence within the Australian food community certainly cements us one of the not-to-miss events of the year on the foodie calendar!

We asked our exhibitors about their experience at the 2023 Good Food & Wine Show, here’s what they had to say.

Research Driven Customer Segments

The Good Food & Wine Show commissioned leading insights and analytics agency Nature to undertake research into consumer attitudes, intentions and behaviours in respect to food and wine. The research identified a number of distinct cohorts of food and beverage event goers, four of which make up the majority of the Good Food & Wine Show’s consumer audience.

These segments include:

  • Quality Seekers
  • Enthusiastic Entertainers
  • Everyday Foodies
  • Hobby Home Cooks

An icon of a sticker with a tick on a blue background to represent customer segment.

Quality Seekers

Quality and enjoyment is much more important than price when it comes to food and drink. By all means, Quality Seekers are passionate about experiencing food at different restaurants and do so often. Furthermore, they regularly cook and entertain at home and spend more on gourmet products, wine and spirits than other segments. At food and beverage events, this group  certainly love to spend and spend big.

An icon of a hand with a cloche on an orange background to represent customer segment.

Enthusiastic Entertainers

This group is enthusiastic about food. From cooking at home to eating out regularly, they are deeply engaged with the food scene and make sure they keep up with the latest trends. As such, they are the go-to amongst their friends and family for food related recommendations. They also attend food & beverage events to be inspired and meet likeminded people.

A icon of a whisk and bowl with blue background to represent customer segment.

Hobby Home Cooks

Hobby Home Cooks are passionate about cooking. Whether it be an everyday meal or a new creation from scratch, for the most part homemade is best and eating out is not something they tend to do often. They go to food & beverage events to trial new foods and learn new things to take into their own home cooking.

A knife and fork drawing sitting next to a plate with an orange background to represent customer segment.

Everyday Foodies

Everyday Foodies are passionate about enjoying their food even though they don’t consider themselves to be good cooks. They tend to eat out frequently and make the most of it,  generally always trying a new spot in town. They go to food & beverage events to sample everything, from food to alcohol – particularly things they might not otherwise get to try.

Find your new customer at the 2024 Good Food & Wine Show

2024 Dates

Melbourne: 31st May – 2nd June 2024

Sydney: 21st – 23rd June 2024

Perth: 19th – 21st July 2024

Brisbane: 25th – 27th October 2024


Download the 2024 Sales Brochure


Interested in exhibiting in 2024? Get in touch, or fill out the form below.
Chloe Hutchinson
Sales Manager
P: +61 458 324 563