Pic made his first peanut butter in a concrete mixer in his garage in 2007. Today, Pic’s Peanut Butter is New Zealand’s favourite. The all-natural, fresh roasted flavour of Pic’s Peanut Butter transformed the New Zealand peanut butter market and is a staple in Kiwi pantries. Pic’s team of Peanut Butter Makers expertly craft both crunchy, smoochy, and smooth – made with just Hi Oleic peanuts and a dash of salt. No weird stuff. It’s peanut butter that tastes like peanuts.