George is the author of the bestselling Lunchbox Express, Air-Fryer Express & Dinner Express and an Australian ambassador for Jamie Oliver’s Ministry of Food, which aims to transform the health and wellbeing of communities across Australia. George is a social media phenomena with over 450k followers across all his verified social platforms.

George’s lunchbox creations have captivated people all over the world, with American Express Magazine crowning him the most inspiring lunch creator in the world’. Known as ‘the school lunchbox dad’, George is an engaged parent to two daughters.